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Fashion · Knitwear · Q4 2024
Shopping rebuild that doubled new-customer revenue
Revenue
+118%
AOV
+22%
Window
4 months
Brief

Premium knitwear label with a strong product feed but a flat Shopping account.

Problem

A single Standard Shopping campaign with all SKUs lumped together. No priority tiers. No exclusions. Bestsellers and dead stock competed for the same budget.

Approach
Outcome

New customer revenue up 118%, average order value up 22%, with a 9% smaller monthly budget.

Premium Furniture · Jan to Jun 2025
PMax restructured for margin, not vanity revenue
Profit
+£612k
ROAS
8.4×
Window
6 months
Brief

EU furniture retailer chasing top-line revenue while losing money on every third order.

Problem

PMax was optimising on revenue with no margin signal. Heavy, hard-to-ship items were the best ROAS on paper and the worst margin in reality.

Approach
Outcome

Reported ROAS dropped from 11× to 8.4×. Actual profit went up by £612k over six months.

Wellness · Retreats · Jul to Sep 2025
Demand Gen + Search rebuild for category leadership
Bookings
+214%
CPA
−38%
Window
Q3
Brief

Wellness retreat operator with seasonal demand and a thin search footprint.

Problem

Pure last-click search was capping out. No upper-funnel demand creation. CPA crept up every month as competitors entered the auction.

Approach
Outcome

Bookings up 214% YoY. CPA down 38%. Brand search volume tripled, becoming the second-largest source of revenue.

Skincare DTC · Nov 2024 to Mar 2025
From burning $48k a month to a 6.1× ROAS engine
ROAS
1.4× → 6.1×
CAC
−47%
Window
5 months
Brief

An eight-figure skincare brand with three agencies in two years and falling efficiency.

Problem

Conversion tracking was double-counting. Performance Max was eating brand search. 60% of spend was sitting in two underperforming asset groups nobody had touched in six months.

Approach
Outcome

ROAS lifted from 1.4× to 6.1× over five months. New customer revenue up 92%. CAC down 47% on a 22% larger budget.

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