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Fashion · Knitwear · Q4 2024
Shopping rebuild that doubled new-customer revenue
Revenue
+118%
AOV
+22%
Window
4 months
Brief
Premium knitwear label with a strong product feed but a flat Shopping account.
Problem
A single Standard Shopping campaign with all SKUs lumped together. No priority tiers. No exclusions. Bestsellers and dead stock competed for the same budget.
An eight-figure skincare brand with three agencies in two years and falling efficiency.
Problem
Conversion tracking was double-counting. Performance Max was eating brand search. 60% of spend was sitting in two underperforming asset groups nobody had touched in six months.
Approach
Server-side GA4 with enhanced conversions and value-based bidding
Brand exclusion lists across PMax and Shopping
Asset groups segmented by margin tier, not category
Search rebuilt around intent stages, not keyword themes
Outcome
ROAS lifted from 1.4× to 6.1× over five months. New customer revenue up 92%. CAC down 47% on a 22% larger budget.